The surf industry has been surprisingly slow to grapple with its carbon footprint, and as surfing grows as a sport and industry, its impact on the environment grows as well.
Surfing has evolved into a multi-billion dollar industry that is completely dependent on the environment, yet pays little attention to protecting it.
Yes there are surfers and groups such as the Surfrider Foundation fight ocean pollution, and companies like Patagonia have long been leaders in sustainability, but the surf industry is like no other.
Quiksilver, Reef and other big apparel brands may dominate the bottom line, but it’s a group of iconoclastic surfboard craftsmen with names like Mayhem and Stretch and the elite pro surfers who ride their boards who create the image that sells surf couture.
Did you realise how toxic surfing can be?